E-mail marketing
Newsletters and campaigns that actually reach your customers. From setup to ongoing management of your mailing list.
- Newsletters
- Automated flows
- Any platform
Outsourcing e-mail marketing means someone else sets up, sends and maintains your newsletters and automated e-mails, while you only supply the content. At bouwman.io one person in the Netherlands does that, on the platform that fits your business, for business owners who want to reach their customers by e-mail without making it a day job.
E-mail is still one of the most direct ways to reach customers, as long as it’s set up properly. I help with organising your mailing list, building newsletters and setting up automatic flows, in the platform you already use or the one that fits you best.
What you get
- A mailing list that’s properly organised and compliant with consent rules
- Newsletter templates that match your brand
- Automatic flows, like a welcome email or an abandoned cart reminder
- Insight into open and click rates, so you know what’s working
- Ongoing management of the list, so it stays clean and effective
Who it’s for
For businesses that want to reach customers by e-mail but don’t know where to start, or simply don’t have time to set it up themselves.
Want to get more out of e-mail marketing? Get in touch.
Frequently asked questions
Which platform do you use for e-mail marketing?
I'm not tied to one platform. I have experience with Mailchimp, Klaviyo, Omnisend, HubSpot and Salesforce Marketing Cloud among others, and work in whatever fits your business and, if you have one, your webshop. Already using something? Then I step into that.
Can you also set up automatic e-mails?
Yes, like a welcome series for new subscribers or a reminder for an abandoned cart.
What if I already have a mailing list?
It can be moved over to the new platform, and we'll also check that it complies with the rules around consent.
Am I allowed to just send my customers a newsletter?
Not just like that. Existing customers may be e-mailed under conditions about similar products or services, as long as unsubscribing is easy. For anyone who isn't a customer yet, you need consent first. When I set up your list I make sure this is properly arranged.
Can I outsource e-mail marketing completely?
Yes. I set up the platform, build the templates and the automated flows, and can keep doing the sending and list maintenance too. You then only supply the content, or even just the idea.
Wondering whether this fits your situation?
A short conversation is enough to work out what's needed. No obligations, no technical story.
Get in touch